Search is no longer limited to Google results. More people are now turning to AI platforms like ChatGPT, Gemini, Grok, Perplexity, and Claude to ask questions, get recommendations, and make decisions — and these systems don’t rely on traditional SEO signals like backlinks or keyword density.
These systems surface content based on clarity, structure, and how well it aligns with user intent. That means your content needs to be written in a way AI can actually understand, reference, and trust.
At Pitch Black, we specialise in AI-focused SEO — helping your content get picked up by large language models and AI engines. Whether someone’s searching through a chatbot, voice assistant, or an AI summary tool, we’ll make sure your site is not only well-written, but also optimised for how search works now.
AI SEO is a more adaptive, forward-thinking approach to search optimisation. Instead of focusing only on keywords and backlinks, it considers how artificial intelligence now interprets content across various platforms.
With tools like ChatGPT, Perplexity, Gemini, Claude, and Grok becoming part of everyday search habits, your content needs to be written and structured in a way these AI systems can understand and reference. That means prioritising clarity, context, and how real people ask questions — not just ticking off old-school SEO boxes.
At Pitch Black, we optimise your site for how AI engines actually think so that it's easier for your content to show up in conversational answers, summaries, and results across multiple platforms.
Traditional SEO used to centre on cramming in keywords, meta tags, and collecting backlinks. It worked when engines could only match exact terms. But now, with AI tools people use directly—ChatGPT, voice assistants, Perplexity, Claude—the game has changed. AI SEO emphasises content that’s clear, structured, and full of context that machines can understand
While AI search tools currently hold just a small slice of the market (for example, ChatGPT grew from ~0.25% in early 2024 to ~2.1% in 2025), that share is ballooning year on year. Analysts even forecast AI could reach roughly 6% of the search market within a few years. If your content isn’t optimised for AI understanding, you risk vanishing from the very results your potential customers trust.
AI SEO ensures your business remains visible today—in both traditional search and in the summaries AI tools deliver. It’s how you get seen where people are actually looking.
We start with a full diagnostic using AI-enhanced tools to assess your site’s structure, content quality, internal linking, and how well your pages align with modern search behaviour. This gives us a clear view of what’s helping and what’s holding you back.
Next, we rewrite and restructure key pages so your content is not just keyword-rich, but context-aware and LLM-friendly. It reads naturally for people and makes sense to AI models like the ones behind Google’s search algorithms.
We tighten up behind-the-scenes elements that influence how AI interprets your site — things like crawlability, structured data, and signal clarity. This makes your content easier to index, surface, and rank.
Search is always evolving. We track performance in AI-driven features like snippets, answer boxes, and SGE, then adjust your content to stay ahead of the curve. No guesswork, no fluff, only measurable improvements.
Large Language Models (LLMs) like GPT-4 and Gemini are trained to understand not just words, but meaning, relationships, and nuance. These models don’t rely on exact keywords to make sense of your content. They interpret tone, structure, and context to decide what’s relevant. That means the way your content is written, how it’s organised, and even what it leaves out all affect whether AI considers it useful.
We study how these models respond to different styles of content, from long-form explainers to snappy product pages. Our goal is to align your site with how LLMs process information, so your pages are easier for AI to summarise, recommend, and present in search results. This makes your content more likely to be surfaced in conversational queries, voice search, and AI-generated answers. Where users increasingly look first.
Common Crawl is one of the largest open datasets of web content available, and it’s used to train many of the AI models shaping modern search. If your website is publicly available, there’s a good chance it’s already part of this dataset. But whether that content is interpretable and high-quality in the eyes of AI is another story.
We follow how Common Crawl indexes and categorises content to ensure your site appears in a structured, readable format that AI models can work with. This means improving page clarity, internal linking, and crawl accessibility. All of which help your site stay visible in the training material AI relies on.
No fluff. No overused keyword tricks. Just clear, useful content written for people and structured so AI can recognise its value. It’s built to rank well, stay relevant, and bring in steady results over time.
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AI SEO focuses on how content is interpreted by artificial intelligence systems, not just search engines. Since people now use AI tools directly to get answers, recommendations, and even make purchasing decisions, it’s less about stuffing in keywords and more about clarity, context, and structure that machines can easily understand.
This matters for Perth businesses because the way people search is changing fast. More and more, locals are asking AI tools like ChatGPT, instead of typing into Google. If your content isn’t designed to be understood by those systems, it risks getting skipped entirely even if your offering is top-notch. AI SEO helps make sure your business shows up where people are actually looking today.
It can improve your chances, especially by making your content easier for AI to summarise and reference. That said, placement in featured snippets or AI-generated answers depends on multiple factors, including competition and how Google interprets intent. It’s not guaranteed, but AI SEO makes your content more eligible.
Websites with informative, service-based, or content-heavy pages tend to benefit the most. That includes businesses, blogs, and local services. If your site provides useful information people search for, AI SEO can help make that content clearer and more accessible to modern search engines.
It depends on your site’s starting point and industry. Some changes may improve performance within weeks, while others take longer to show. Like any SEO strategy, it’s a longer-term investment — but aligning with how search works today puts you in a better position over time.
In most cases, we can work with your existing content. We’ll review what’s there, make structural changes, adjust wording where needed, and improve how it’s interpreted by AI. If something’s missing or thin, we might recommend creating new sections — but we start with what you’ve already built.
It can help, since voice search relies on clear, concise, and contextually relevant answers — all things AI SEO focuses on. While we can’t promise specific rankings, optimising your content this way makes it more likely to appear in voice-friendly formats like snippets and summaries.
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